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Graphic Design

Ideologia & Tal — Rebranding

Ideologia & Tal

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Context

Ideologia & Tal is a Brazilian rap group. Their old logo didn’t match the attitude of their music, nor did it work well on merchandise and social media — the group needed an identity with the strength of the scene.

Process

  1. Logotype — lettering rebuilt in a calligraphic style, with vertical and horizontal versions, replacing the previous mark.
  2. Mascots — an illustration of the group members that now crowns the main logo.
  3. Visual language — a black and neon-green palette, repeated-type textures and torn-paper frames.
  4. Applications — hoodies, jackets, caps and t-shirts, posts and stories for releases and live streams, website, band release and stationery.

Result

An identity with a personality of its own, ready for merchandise, music releases and digital presence — from the music video cover to the cap.

DNIT — Visual Identity
Graphic Design

DNIT — Visual Identity

DNIT — Brazilian National Department of Transport Infrastructure

Esoteric Mundi — Identity & Packaging
Graphic Design

Esoteric Mundi — Identity & Packaging

Esoteric Mundi

Olumi Tecnologia — Visual Identity
Graphic Design

Olumi Tecnologia — Visual Identity

Olumi Tecnologia