Behind the scenes of motion design: how a premium video is born
Real stories of how iconic videos were created. Inspiration + learning.
Blog
Process, technique and behind-the-scenes from the studio.
Bastidores
Prova
3D design in campaigns: when it's worth investing
3D impresses, but costs high. Analysis of ROI and use cases that really pay off.
Convite
How to tell a story in 15 seconds
Storytelling for very short videos is an art. Master the techniques.
Educação
Vertical vs. horizontal video: which format to choose
Every social network asks for a different format. Learn which to use everywhere.
Prova
Motion design for LinkedIn: reaching your B2B audience
Quality videos on LinkedIn convert better. See how to structure your strategy.
Educação
Color, typography and motion: audiovisual design principles
The same design principles work in video. Learn to apply them well.
Bastidores
From brief to delivery: unveiling the creative process
Know each stage that transforms an idea into a premium video of quality.
Educação
AI tools in motion design: opportunities and considerations
AI is changing the creative process. Learn how to use it without losing genuine creativity.
Prova
Animation in e-commerce: boosting conversion with video
Discover how using animation increases conversion rates in online stores by up to 3x.
Prova
How to evaluate a motion design portfolio
5 practical criteria to judge whether a motion designer is worth hiring.
Educação
Concept vs. Execution: why strong conceptual creativity makes the difference
A brilliant idea with poor execution fails. Perfect execution without concept is empty. Here's the balance.
Educação
Why motion design boosts engagement on social media
Discover how moving visuals capture attention and turn views into real interactions.