Dataeng — Visual Identity

Context

Dataeng works in technology and solar energy. The brand has two sign-offs, Tecnologia e Energia and Tecnologia Solar, and the same system runs from the business card to the company car.

Process

1. Symbol: a solar panel grid, a gear and a yellow lightning bolt, layered into a single shape.
2. Wordmark: Montserrat, with “Data” in white or navy and “eng” in cyan.
3. Palette: navy as the base, cyan as the accent and the bolt’s yellow as a point of warmth.
4. System: an outlined rounded-square pattern runs across stationery, apparel and fleet.

Outcome

A system applied to stationery, uniforms, merchandise and vehicles, with horizontal and vertical logo versions for light and dark backgrounds.